Unlocking insights and empathizing with users to create meaningful solutions.
I thrive on collaboration with cross-functional teams, leveraging my expertise as a qualitative UX Researcher. My passion lies in adopting a human-first approach, unraveling insights, and shaping product strategies that seamlessly align with user needs and business objectives. With a diverse background spanning in-house, consultancy, and agency settings, my work encompasses a wide range from rapid usability testing, supporting swift iteration and improvement of designs, to conducting foundational research that provides a deep understanding of users. My core strengths lie in in-depth interviews, usability testing, and diary studies, and I am always eager to explore the most effective methodologies for any study.
Currently serving as a Qualitative UX Researcher at AnswerLab, I am dedicated to elevating user experience by influencing long-term business and product decisions, fostering foundational understanding, and supporting teams in understanding their users.
Resume
Recent work
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Patient discovery
How might we help caregivers of Alzheimer’s patients find the support they need? This shareout walks through the methodology and insights informing a unique business and design challenge.
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Baselining an experience
Refining Public’s first-time onboarding experience with a data deep dive and usability testing, leading to a series of insights and experiments to drive increased conversion.
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Unlocking unique value
As part of Public’s monetization efforts, we wanted to explore including subscription offerings by interviewing our users to better understand the desirability, utility, and perceived value of conceptual offerings.